Generating a steady stream of website traffic often seems to be a never ending battle. Tried and tested tactics such as organic search optimization and paid advertising links are effective ways to attract viewers to your site. Leveraging your personal brand can be a highly effective way to draw in new readers.
Thanks to advances in web publishing tools and technologies, you can now start a new site within minutes. However, establishing a consistent and recognizable voice takes considerably much more time, skill and effort.
Personal Branding 101
What exactly is a personal brand and how can you use it to increase your website traffic? Personal branding involves marketing yourself and your work as a brand. Basically, the goal of personal branding is to establish yourself as a recognizable authority on a specific topic.
The Internet is full of great examples of outstanding personal branding. Consider the success of individuals such as Seth Godin and Darren Rowse, identified by readers and authoritative experts in their field. Whether you’re selling a product, marketing a service or building a custom web portal, creating this type of personal brand can significantly increase both website traffic and viewer loyalty.
Getting Started With Personal Branding
Creating your own unique personal brand involves some careful thought. First, consider your audience. Do readers in your specific niche or trade seek our recognized names in the industry for news, commentary and information? If the answer is yes, then you have a perfect platform to establish yourself as a top brand.
Branding is about more than just building a website and lending your personal image and identity to the site. In order to establish a successful personal brand that will increase your website traffic, it is essential to gain the trust of your readers. By producing outstanding website content, participating in the online community and responding to your readers, you can build a loyal audience that recognizes your expertise and authority.
Tools to Build Your Brand and Increase Traffic
Fortunately, there are numerous tools and resources available to help develop your personal brand. Many of the most successful individuals have utilized several of these techniques to attract readers, build online visibility and enhance search engine optimization. If you are already using some of the following tactics, consider how you can alter your approach to augment your personal branding efforts.
Blogging about your niche topic is an excellent way to form an immediate connection with your audience. Not only is a blog one of the easiest ways to reach out to readers, it is also a great way to build a reputation within your industry and improve the search engine ranking of your site. Blog posts are generally indexed quickly by major search engines, which can dramatically increase your website traffic.
Creating informational videos can quickly boost your personal brand. Focus on developing videos that provide valuable information that your readers truly need. Post your videos to your own website, or make them available on video-sharing sites in order to reach an even wider audience.
Another great way to establish your personal brand is to offer free podcasts on your website. Podcasts are increasingly popular with online users, who can then download these features and listen to them anytime and anywhere.
Traditional Content Websites
The key to building a loyal audience and bringing in new readers is to showcase a considerable amount of high quality content on your website. Articles, blog posts, videos and podcasts can all be used to build your content-based site. By giving readers the information and tools they are looking for, you can significantly boost your personal brand and dramatically increase your website traffic.
Guest Posts on Industry Blogs
One of the best ways to establish your personal brand is to publish guest posts and articles on other blogs and websites. Start contacting some of the best known websites in your industry and offer to write a blog post or article on a specific topic. Focus on providing valuable information that readers will find interesting, and be sure to describe your qualifications and include a link back to your own website.
Personal branding can increase your online visibility, establish an authoritative presence and increase your website traffic. Because it takes both time and effort to create your personal brand, start working toward your goals as soon as possible. With some skill and creativity, you can become one of the most respected names in your industry.