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How to Use Personal Branding to Increase Website Traffic

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Generating a steady stream of website traffic often seems to be a never ending battle. Tried and tested tactics such as organic search optimization and paid advertising links are effective ways to attract viewers to your site. Leveraging your personal brand can be a highly effective way to draw in new readers.

Thanks to advances in web publishing tools and technologies, you can now start a new site within minutes. However, establishing a consistent and recognizable voice takes considerably much more time, skill and effort.

Personal Branding 101

What exactly is a personal brand and how can you use it to increase your website traffic? Personal branding involves marketing yourself and your work as a brand. Basically, the goal of personal branding is to establish yourself as a recognizable authority on a specific topic.

The Internet is full of great examples of outstanding personal branding. Consider the success of individuals such as Seth Godin and Darren Rowse, identified by readers and authoritative experts in their field. Whether you’re selling a product, marketing a service or building a custom web portal, creating this type of personal brand can significantly increase both website traffic and viewer loyalty.

Getting Started With Personal Branding

Creating your own unique personal brand involves some careful thought. First, consider your audience. Do readers in your specific niche or trade seek our recognized names in the industry for news, commentary and information? If the answer is yes, then you have a perfect platform to establish yourself as a top brand.

Branding is about more than just building a website and lending your personal image and identity to the site. In order to establish a successful personal brand that will increase your website traffic, it is essential to gain the trust of your readers. By producing outstanding website content, participating in the online community and responding to your readers, you can build a loyal audience that recognizes your expertise and authority.

Tools to Build Your Brand and Increase Traffic

Fortunately, there are numerous tools and resources available to help develop your personal brand. Many of the most successful individuals have utilized several of these techniques to attract readers, build online visibility and enhance search engine optimization. If you are already using some of the following tactics, consider how you can alter your approach to augment your personal branding efforts.


Blogging about your niche topic is an excellent way to form an immediate connection with your audience. Not only is a blog one of the easiest ways to reach out to readers, it is also a great way to build a reputation within your industry and improve the search engine ranking of your site. Blog posts are generally indexed quickly by major search engines, which can dramatically increase your website traffic.


Creating informational videos can quickly boost your personal brand. Focus on developing videos that provide valuable information that your readers truly need. Post your videos to your own website, or make them available on video-sharing sites in order to reach an even wider audience.


Another great way to establish your personal brand is to offer free podcasts on your website. Podcasts are increasingly popular with online users, who can then download these features and listen to them anytime and anywhere.

Traditional Content Websites

The key to building a loyal audience and bringing in new readers is to showcase a considerable amount of high quality content on your website. Articles, blog posts, videos and podcasts can all be used to build your content-based site. By giving readers the information and tools they are looking for, you can significantly boost your personal brand and dramatically increase your website traffic.

Guest Posts on Industry Blogs

One of the best ways to establish your personal brand is to publish guest posts and articles on other blogs and websites. Start contacting some of the best known websites in your industry and offer to write a blog post or article on a specific topic. Focus on providing valuable information that readers will find interesting, and be sure to describe your qualifications and include a link back to your own website.

Personal branding can increase your online visibility, establish an authoritative presence and increase your website traffic. Because it takes both time and effort to create your personal brand, start working toward your goals as soon as possible. With some skill and creativity, you can become one of the most respected names in your industry.

  • 1

    Great Post! You know your stuff and have included some very good ways of building your website business, as well as how to promote yourself on line.

    I will be trying harder to incorporate your great recommendations..

    David Gerrard on July 3rd, 2008
  • 2

    Nice post. Branding is my favourite topic at the moment!

    Tom - on July 4th, 2008
  • 3

    This is perfect, at the moment I’m writing a blog about branding and coming across your post really helped!

  • 4

    Creating informational videos can quickly boost your personal brand. Focus on developing videos that provide valuable information that your readers truly need. Post your videos to your own website, or make them available on video-sharing sites in order to reach an even wider audience.

    Jordan on July 10th, 2008
  • 5

    you can get really creative on building your brand which is what i love about marketing… you can stretch the boundaries

    one of the easiest ways i increase my brand awareness is and i hope you don’t mind me using it on your page.. when i comment on someone’s blog.. my name is the domain name of my site… and all my login’s, social network, myspace accounts all have traffic2mypage as its name

    you still have to pair your brand name with useful feedback to build reputation

    this strategy only part of a bigger strategy like you outlined in your blog though effective in getting y our brand name out there on July 28th, 2008
  • 6

    These are definitely the right ways to create an online presence. I would say one of the most effective and easiest ways to start out would be to create your own blog, anyone can do it. Once you did that and established your voice, you can move onto videos and podcasts, which if done right can create huge viral marketing and traffic for you. From there, it’s all up to you how you want to branded. At we aim to establish a student’s personal brand early so they can get the job of their dreams and love what they do. By establishing an online presence to control what comes up in Google while staying true to their brand, they should have no problem getting the job they want and deserve. For more actionable tips to strengthen your personal brand on the web please go to our blog at

    Trace Cohen on September 10th, 2008
  • 7

    Great tips.

    Branding is the corporate way of making a mark and charging the right price.

    Great idea.

  • 8

    Branding obviously worked for companies like google, amazon, ebay. No reason why it shouldn’t work for any entrepreneur who is willing to put in the hard work.

    With so much emphasis on search engine optimization, I am afraid branding seems to have got lost in the stampede

    Ami on July 9th, 2009